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Google Adds Cookie Notification to EU Search

ONLINE PRIVACY—EU

April 16, 2013

Google has added cookie notification language on its search and results pages to users in the EU, AdAdge reports. The company has also reportedly switched from using the Digital Advertising Alliance icon to its own “i” icon information. Field Fisher Waterhouse Partner Phil Lee, CIPP/E, said, “This is a signal to the market that a very major player like Google is taking cookie consent seriously.” AdWeek reports on the implications of third-party cookie blocking for large and small businesses. “In a cookieless world, publishers with business models that naturally collect strong names and addresses and other personally identifiable information (PII) are going to be able to…connect to CRM databases,” an Acxiom representative said, adding, “For publishers that have a weak PII story, they’ve been more heavily reliant on the cookie world.” (Registration may be required to access this story.)
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