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Privacy Focus Remains in Microsoft’s Ad Campaign

ONLINE PRIVACY

April 11, 2013

The third phase of Microsoft’s marketing campaign targeting Google’s privacy practices suggests Google is “more interested in increasing profits and power than protecting people’s privacy and providing unbiased search results,” The Boston Globe reports. The story suggests the ads, which one observer calls typical of an industry underdog, “say as much about the dramatic shift in the technology industry’s competitive landscape as they do about the animosity between the two rivals.” The new "Scroogled" ads, which began this week, criticize Google for sharing personal information gathered about purchasers of apps “designed to run on smartphones and tablet computers powered by Google’s Android software,” the report states.
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