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Company Stores Doctors' Records, Serves Patients Ads

BIG DATA

April 10, 2013

The New York Times reports on a company offering doctors cloud-based electronic medical records software. Practice Fusion stores health data for 150,000 providers on 690 million patients. Its primary business is putting advertisements on those records via its relationships with testing and pharmaceutical companies. Ads are targeted to customers based on their medical records. Patient names and other identifiable information are not shared with advertisers, however. (Registration may be required to access this story.)
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