The Office of Privacy Commissioner for Personal Data (PCPD) has found that an insurance broker and a body-check service obtained personal information through deceitful means for direct marketing purposes, reports The Standard. After receiving complaints from consumers, the PCPD investigated the companies and found that Hong Kong Preventive Association Limited had collected personal data from about 360,000 people under false pretenses, which it then sold to Aegon Direct for direct marketing. Privacy Commissioner Allan Chiang Yam-wang said while he hoped Octopus’s contraventions would serve as a “wake-up call…in many recent investigation cases, including this one, it was found that the data users still fell short of meeting customer expectations and compliance with the requirements of the ordinance."
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