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Franken: Company’s Opt-Out Tracking Unsatisfactory

BEHAVIORAL TARGETING—U.S.

April 2, 2013

Sen. Al Franken (D-MN) has said that the opt-out policy used by Euclid Analytics is unsatisfactory because it requires consumers to go to the company’s website instead of asking consumers for permission, The Hill reports. Franken sent Euclid a letter last month looking for more information about its privacy practices and on Monday released the organization’s response. “I am pleased that privacy is a priority for Euclid,” Franken said, “but their continued use of opt-out technology underscores the need for Congressional action to protect consumer location privacy.” Euclid CEO Will Smith said the company does not collect personal information, only provides metrics to its retailer clients and does “not have any plans to sell, rent or disclose” its data to any third parties.
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