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Why Consumer Privacy Decisions Aren’t Always Rational

ONLINE PRIVACY

April 1, 2013

The New York Times profiles the work of Carnegie Mellon behavioral economist Alessandro Acquisti. Acquisti’s research “has shown that despite how much we say we value our privacy—and we do, again and again—we tend to act inconsistently,” the report states. Policy-makers, his research has proposed, should learn more about how consumers actually behave because, as consumers, “we don’t always act in our own best interest”—suggesting that user control can sometimes be an illusion. Samford University Prof. Woodrow Hartzog said, “His work has gone a long way in trying to help us figure out how irrational we are in privacy-related decisions,” adding, “We have too much confidence in our ability to make decisions.” (Registration may be required to access this story.)
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