NBC News reports on a request many of us hear when we arrive at checkout counters; “May I have your ZIP code, please?” Privacy advocates recommend, “Just say no.” Sharing ZIP codes can result in an influx of junk to your home mailbox “and more telemarketers disrupting your day,” the report states. To date, high courts in both Massachusetts and California have ruled ZIP codes are PII. “Obviously, if I go into a store and I make a purchase, I don’t expect—unless I sign up for a mailing list—that I’m going to start receiving catalogs,” one advocate said.
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