ANZ Dashboard Digest

Google Maps To Go Indoors

CONSUMER PRIVACY—AUSTRALIA

March 14, 2013

Australian Financial Review reports on a new project being unveiled by Google to map indoor floor plans of participating shopping centres, sports venues and museums. The company reportedly has approximately 10,000 floor plans that are available to users in 12 countries. The technology would provide shopping centres with a means by which to advertise to users based on their location. A University of New South Wales professor noted that although potential consumer privacy concerns exist, they were not much different from those associated with Google’s existing outdoor mapping feature.
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