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Brill: Enforcement Heating Up

CONSUMER PRIVACY—U.S.

March 14, 2013

Federal Trade Commissioner Julie Brill says the FTC is “ramping up enforcement” for violations of privacy rules, Advertising Age reports. “We’re going after the players who share online data sloppily,” Brill said at a recent Direct Marketing Association event. Brill added, however, that the commission aims to work with industry toward an agreement on protecting consumer privacy in a way that promotes a “vibrant, innovative, online marketplace.” The FTC recently ordered nine data brokers to disclose details on their data collection and use and will release a report on the matter later this year, Brill said, adding that increasingly savvy consumers will hurt misbehaving companies more than FTC enforcement will.
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