Daily Dashboard

Company Bringing Online Tracking Outside

BEHAVIORAL TARGETING

March 11, 2013

The New York Times reports on a three-year-old company using the same technology that has made “following people online” big business in order to track consumers “into the physical world.” Euclid Analytics uses businesses’ wireless antennas “to see how many people are coming into a store, how long they stay and even which aisles they walk,” the report states, noting the company “does this by noting each smartphone that comes near the store, feeding on every signal ping the phone sends.” In its three years, Euclid has tracked approximately “50 million devices in 4,000 locations.” (Registration may be required to access this story.)
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