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Ramirez Expected To Lead on Privacy

CONSUMER PRIVACY—U.S.

March 4, 2013

Edith Ramirez’s promotion to head of the Federal Trade Commission comes as marketing companies face increasing regulatory scrutiny over consumer privacy, MediaPost reports. Ramirez “is generally considered a privacy advocate” and a supporter of Do-Not-Track efforts, the report states. Two years ago, she testified in front of Congress that companies should improve their efforts to communicate their privacy practices to consumers, the report states. “Most consumers have no idea that so much information about them can be accumulated and shared among so many companies—including employers, retailers, advertisers, data brokers, lenders and insurance companies,” Ramirez said in her written testimony at that time. Editor’s Note: Edith Ramirez has just been added as a keynote speaker at this week’s IAPP Global Privacy Summit.
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