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Opinion: The Cost of Blocking Cookies

ONLINE PRIVACY

March 1, 2013

Joshua Koran of the cloud marketing platform Turn writes for Advertising Age about the impact that blocking cookies would have not only on digital advertising but also on small publishers and consumer choice. “Nearly everyone agrees that we each have a right to privacy embedded in our own identity. But each of us is also a consumer of advertising-subsidized content, and that advertising relies on the use of anonymous data. Transparency and choice are two fundamental principles that underlie digital privacy guidelines. But how can users make informed choices if they don't understand the implications of their decisions?” Koran writes.
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