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DNT Bill Back Due To Lack of Industry Solution

PRIVACY LAW—U.S.

March 1, 2013

Sen. Jay Rockefeller (D-WV) has introduced a bill to give users the ability to opt out of online tracking, reports CNET News. The “Do-Not-Track Online Act of 2013” is similar to a bill Rockefeller proposed in 2011 and then withdrew after promises from industry that it would voluntarily develop opt-out mechanisms for users. "Industry made a public pledge to develop Do-Not-Track standards that will truly protect consumer privacy—and it has failed to live up to that commitment. They have dragged their feet long enough," Rockefeller told The New York Times. The bill also gives the Federal Trade Commission power to go after companies violating the law.
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