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Web Tracking Tags Raise Concerns; Ad Industry Reacts to Browser Changes

ONLINE PRIVACY

February 26, 2013

Financial Times reports on the rise of website tracking tags and corresponding security and privacy concerns. According to an Evidon report that surveyed 7.5 million Internet users, 55 percent of tracking devices used by major websites were placed by third parties rather than the first-party publisher. One Evidon representative said, “If you’re unaware of the companies injecting scripts into your page, it makes it hard to keep your users safe.” Meanwhile, AdvertisingAge reports on the ad industry’s reaction to news that Mozilla will block third-party tracking by default in its latest version of Firefox. Mozilla’s Alex Fowler said “strong user support for more control is driving our decision to move forward with this patch.” An industry representative said “the unintended consequences may outweigh the benefit that’s achieved.” (Registration may be required to access this story.)
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