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Deputies Intro Amendments to Weaken Draft Regulation

PRIVACY LAW—EU

February 25, 2013

A group of euro-deputies in the industry committee has introduced amendments to the EU draft regulation on data protection that would exempt industry from having to obtain user consent before engaging in behavioral targeting. The committee has also introduced an amendment on pseudonymous data, freeing industry from the obligation, EUobserver reports, reasoning that pseudonymous data isn’t appealing to industry because it disables the ability to pinpoint the individual and, therefore, market to them specifically. European Digital Rights said in a statement that the amendments voted through by the committee would “effectively rip up decades of privacy legislation in Europe, undermining trust and confidence—to the detriment of both citizens and business.”
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