ANZ Dashboard Digest

Opinion: New Laws Will Hit Traditional Marketing

PRIVACY LAW—AUSTRALIA

February 14, 2013

In a column for The Australian, Jason Hill writes that newly released privacy laws “will have ramifications across the marketing industry.” Industry is busy interpreting and clarifying the new laws to help marketers with compliance questions. According to Hill, “the introduction of these new privacy laws will have a far more dramatic impact. Just as companies are compelled by the Spam Act to give customers the option of opting out of commercial emails, the requirement could be extended to all targeted customer communications.” (Registration may be required to access this story.)
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