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Firm Using Privacy As Competitive Advantage

ONLINE PRIVACY

February 7, 2013

The competitive battlefield over privacy is heating up as Microsoft unveils a new print, television and online advertising campaign against Google’s privacy practices, The New York Times reports. The advertisements will reportedly reveal research showing consumers are unaware of e-mail monitoring practices for personalized advertising and their disapproval once they find out. A Microsoft representative said, “There’s a lot of fear out there. We can bring these issues to light without fear.” Google said in a statement, “We work hard to make sure that ads are safe, unobtrusive and relevant,” adding, “No humans read your e-mail…in order to show you advertisements or related information.” (Registration may be required to access this story.)
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