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Ad Networks Aim To Bolster Self-Regulation

ONLINE PRIVACY—U.S.

February 7, 2013

The Network Advertising Initiative (NAI) has released its annual compliance report detailing how its members—made up of nearly 100 third-party digital advertising firms—have complied with the NAI Code. NAI Executive Director Marc Groman, CIPP/US, said he hopes the report, along with a new website, will help educate consumers and change policymakers’ perceptions of ad networks and behavioral targeting, AdWeek reports. “We will make a point of sharing this report with relevant policymakers in order to demonstrate the scope of the compliance program and show it’s working,” said Groman. “What policymakers call for is self-regulation with teeth, enforcement and accountability. This is real and very tangible.”
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