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Disney Defends New Tracking System

CHILDREN’S PRIVACY—U.S.

January 30, 2013

A week after receiving a letter from a lawmaker expressing concern over children’s privacy, Walt Disney CEO Robert Iger defended his company’s new program, writing they “are offended by the ludicrous…assertion…that we would in any way haphazardly or recklessly introduce a program that manipulates children…” Disney said it has no plans to market to children under the age of 13 and will not collect their data without parents’ explicit consent, reports Forbes. Future of Privacy Forum Co-Chair Jules Polonetsky, CIPP/US, said, “Shoot first and ask questions later has become the unfortunate pattern on Capitol Hill when privacy questions arise,” adding, “Companies are assumed to be up to no good, even when their goal is using technology to improve services for customers.”
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