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Study: Privacy Diminished by Social Media, Smart Devices

ONLINE PRIVACY—U.S.

January 29, 2013

A Ponemon Institute study has found that 59 percent of respondents believe their privacy rights are being diminished by social media, smart devices and geo-tracking, reports San Jose Mercury News. Of the 6,704 U.S. adults questioned, 49 percent had received at least one breach notification within the past two years, and 61 percent cited identity theft as their top privacy fear. The report also ranks businesses based on consumer trust, with American Express and HP coming in first and second, but notes the ratings may not “reflect the actual privacy practices” of companies and may be influenced by media coverage, products and advertising.
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