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Markey Probes Theme Park Bracelet System

CHILDREN’S PRIVACY—U.S.

January 25, 2013

Rep. Ed Markey (D-MA) has written a letter to Disney Chairman and CEO Bob Iger expressing concern that the company’s new MyMagic+ system could violate children’s privacy, Adweek reports. Markey wrote, “Although kids should have the chance to meet Mickey Mouse, this memorable meeting should not be manipulated through surreptitious use of a child’s personal information.” Disney’s new system has not yet been rolled out, but according to its privacy policy, “no data is ever used to market to children,” the report states. The company has until February 14 to provide Markey with details on how data is collected, stored and shared and whether children will be served targeted ads.
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