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Expert: Graph Is “Watershed Moment” for Social Search

SOCIAL NETWORKING

January 21, 2013

Coming at a time when people are increasingly more cautious about posting information online, Facebook’s new search tool “Graph Search” has some experts wondering whether users will continue to share the information that will make it valuable, reports The New York Times. The tool mines users’ interests, photos, check-ins and “likes” and displays results ranked by the friends and brands that it thinks a user would trust the most. “This is a watershed moment,” said one University of Washington computer science professor, adding, “There have been other attempts at social search, but it’s the scale at which Facebook operates, especially once they fully index everything we’ve said or say or like.” (Registration may be required to access this story.)
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