Ad Age reports on the rise of healthcare technology, particularly innovations that allow ubiquitous health tracking, giving rise to privacy concerns. According to the report, consumers will grapple with the question of whether such healthcare technology and its promise to aid in the health of users outweighs personal privacy. Users’ smartphones, the report states, “could start to know more about our individual health than we do.” Meanwhile, as part of its response to a data breach last year, Miami-based Jackson Health System has issued a system-wide program prohibiting volunteers from bringing smartphones into patient areas.
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