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Site’s Resistance To Self-Reg Scheme Hampers Sales

DATA PROTECTION—U.S.

January 9, 2013

Facebook’s resistance to adhering to the Digital Advertising Alliance’s self-regulatory privacy program stands in the way of a Facebook ad network, Ad Age reports. The company continues to operate its own internal ad privacy approach, resulting in brand advertisers’ apprehension about allocating significant funds toward advertising on the site, the report states.
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