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Concerns About Direct Marketing Tactics Proliferate

BEHAVIOURAL TARGETING—AUSTRALIA

January 3, 2013

As companies increasingly turn to direct marketing to sell products, privacy advocates are concerned about where the personal information required for such marketing ends up, ABC News reports. Such marketing tactics, which often involve consumers giving up details including names, addresses and ages, create large consumer databases. David Vaile of the Australian Privacy Foundation says privacy laws aren’t stringent enough for the digital age. “The problem is a lot of the consent is not really fully informed consent, in the sense that people don’t necessarily know what may further be done with this once it’s collected—it doesn’t necessarily stay with the collector,” he said.
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