The New York Times reports new COPPA rules may result in some small app developers pulling out of the children’s market altogether. Under COPPA’s original rules when it was enacted in 1998, website operators were required to obtain parental consent before collecting personal information from children under the age of 13. The updated rule applies also to social networks, advertising networks and other third parties and has “radically different implications for big websites and small app developers,” the report states. While some small app developers previously chose to comply by simply not collecting children’s data, those developers are now responsible for the third parties serving ads on their sites.
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