In a column for Wired, Doug Miller writes that “European data protection interests are on a collision course with the current business models of companies such as Facebook and Google, which rely on personal data to thrive.” Miller presents four potential outcomes to this “impasse”—the EU will need to lower policy expectations; cloud providers will need to “substantially” alter their business models; clouds providers may pull out of Europe altogether, or both sides will reach “a sane resolution.” The EU’s stance should matter to U.S. interests, opines Miller, because “what the Europeans are pushing for is something we could all benefit from,” including “more control over and knowledge about how our personal data is used by cloud providers.”
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