A new report from Advertising Standards Canada (ASC) has found that Canadians are worried about their personal privacy and marketers “should take action” to ensure responsible data collection and use, The Globe and Mail reports. After questioning 1,000 Canadians online, ASC is recommending a four-step process for marketers to gain consumer trust, including giving consumers control, choice, commitment and compensation regarding their data. Meanwhile, an Ernst & Young survey has found that 77 percent of global respondents have experienced at least one external attack on their information systems within the last year. That’s up from 72 percent in 2011 and 41 percent in 2009.
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