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Data Collection on Voters Important to Political Campaigns

BEHAVIORAL TARGETING—U.S.

November 19, 2012

AdAge reports on politicians’ use of data collection tactics that allow their campaigns to target messages to voters. Both political parties in this year’s presidential campaign spent hundreds of thousands of dollars on data services to gain insights on voters, a practice one privacy advocate says should be examined. “The Obama administration and the GOP should confront head-on the privacy issues raised by their far-reaching use of digital profiling and targeted data,” said the Center for Digital Democracy’s Jeff Chester. “It would be unfortunate for the administration’s work to advance Do Not Track and other key safeguards if they failed to tackle the use of powerful data-targeting technologies by political campaigns.”
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