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Study: Cookie Use Up “Significantly”

ONLINE PRIVACY—U.S.

November 13, 2012

A study conducted by the Berkeley Center for Law and Technology has found that U.S. websites are tracking significantly more users than they were five months ago, reports The New York Times. The “Web Privacy Census” project conducts periodic web crawls and measures the number of cookies and other trackers on popular websites. On the top 100 sites compiled by Quantcast, the crawls in October revealed 6,485 cookies while in May there were 5,795. Chris Hoofnagle, co-author of the report, says he hopes the data will provide a baseline for empirical information, noting, “We are not going to be well-served unless we measure these trends more rigorously.” (Registration may be required to access this story.)
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