ANZ Dashboard Digest

Telcom To Study Customer Demographics

BEHAVIORAL TARGETING—SINGAPORE

November 8, 2012

Asia One reports on the information that telecommunications companies collect on their subscribers. StarHub has announced it will work with data analysis firms in order to conduct targeted marketing. StarHub says any shared data is anonymous; names, ID numbers, phone numbers and home addresses are not included. It added its customer data security and use comply with regulations.
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