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Apple To Fight Song-Beverly Lawsuit

PRIVACY LAW—U.S.

November 5, 2012

The California Supreme Court will hear a high-stakes case Wednesday on the amount of personal information online retailers may collect during consumer transactions. Apple will fight a class-action lawsuit arguing that California’s Song-Beverly Credit Card Act, which restricts the amount of personal information consumers must provide to make a purchase, applies only to brick-and-mortar businesses. Online retailers say their data collection prevents credit card theft and identity fraud, while privacy advocates say the law applies to any credit card commerce, Mercury News reports. "This case is an early warning sign about what we're going to be seeing," said Pam Dixon of the World Privacy Forum, adding, a balance must be found between consumer protection and overcollection.
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