ANZ Dashboard Digest

PCPD: Complaints About Direct Marketing on the Rise


November 1, 2012

The Office of the Privacy Commissioner for Personal Data (PCPD) has announced a “big upsurge in the number of complaints about direct marketing and the unauthorised transfer of data." South China Morning Post reports the office received 1,507 complaints between April 2011 and March 2012, almost double the amount filed four years ago, and the office is “under pressure to do more with less.” Next year’s changes to the privacy ordinance that require companies to notify consumers of data-handling practices will likely mean an increase in the PCPD’s workload, the report states.
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