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Presidential Campaigns Ramping Up Online Tracking

ONLINE PRIVACY—U.S.

October 29, 2012

The New York Times reports on the online tracking of consumers by both U.S. presidential campaigns. “One of the hallmarks of this campaign,” the article states, “is the use of increasingly complex—but not always accurate—data-mining techniques to customize ads for voters based on the digital trails they leave as they visit Internet sites.” According to an Evidon report, both campaigns have increased their online tracking beyond that of many popular retailers, the report states. Some privacy advocates worry that collected data could be used for secondary purposes, giving businesses a window into users’ political beliefs. The ACLU’s Chris Calabrese said, “We simply don’t know how this information is going to be used in the future and where it is going to end up.” (Registration may be required to access this story.)
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