The Federal Trade Commission has released recommendations for companies using facial recognition technology. “Facing Facts: Best Practices for Common Uses of Facial Recognition Technologies” recommends that companies design their services with consumer privacy as a consideration; develop reasonable security practices; assess the sensitivity of the information that is collected, and make sure consumers are aware when a facial recognition technology is being used. “Fortunately, the commercial use of facial recognition technologies is still young,” the staff report states. “This creates a unique opportunity to ensure that, as this industry grows, it does so in a way that respects the privacy interests of consumers while preserving the beneficial uses the technology has to offer.”
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