A marketing initiative by Verizon Wireless has raised concerns among privacy advocates, CNET News reports. The company’s Precision Market Insights plan aggregates customers’ locations, app usage and browsing activities and sells the data, a move that some say could violate a federal wiretap law. Verizon says it may link consumer data to third-party databases containing information about customers’ gender and ages as well as details such as “sports enthusiast, frequent diner or pet owner,” the report states. The company says the initiative is legal because the data is aggregated, does not reveal customers’ identities and provides an opt-out. Meanwhile, a Huffington Post report provides three ways to limit third-party access to iPhone user activity.
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