The Direct Marketing Association (DMA) has launched a $1 million public relations campaign aimed at improving the image and curbing government “regulation of the consumer data-mining industry,” The New York Times reports. Titled the “Data-Driven Marketing Institute,” the campaign intends to prevent “needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation” while “tamping down unfavorable media attention.” Acting DMA Chief Executive Linda A. Woolley said, “We want to set the record straight on what we think has been a lot of mischaracterization of what we do and to explain the benefits of data-driven marketing to consumers.” (Registration may be required to access this story.)
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