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Daily Dashboard | Campaigns Relying on Data Mining To Push Voter Turnout Related reading: OMB to issue government-wide AI risk mitigation directive

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A front-page article in The New York Times' Sunday edition describes how both sides of this year’s presidential campaign are using data mining to glean intimate details of voters’ lives and use them to prompt a vote for their respective candidate. The Democratic and Republican National Committees have spent a combined total of at least $13 million this year on data acquisition—including details such as what kind of beer voters drink, if they tend to enjoy frequent vacations or whether they watch college football—in order to contact voters with targeted calls. Experiments indicate such tactics tend to increase voter turnout, the report states. (Registration may be required to access this story.)
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