Opinion: Should Do-Not-Track Get the Axe?
ONLINE PRIVACYOctober 10, 2012
Ed Bott writes for ZDNet about his view on the status of the do-not-track debate. “The advertising side wants the standard to be rendered meaningless, the tech guys throw up their hands and say they have lost any energy to go on with a ‘pathetic’ process. And privacy advocates are completely marginalized,” Bott writes. Outlining excerpts from the World Wide Web Consortium’s working group and releases from the Digital Advertising Alliance (DAA), Bott also highlights discussions about Microsoft’s “default on” do-not-track mechanism, which the company shows no signs of backing down on. Meanwhile, the DAA has issued a release allowing companies to reject it.