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Opinion: Privacy Challenges Eased When Users Are In Control


October 3, 2012

In a blog post for Harvard Business Review, Alex “Sandy” Pentland discusses the privacy implications of Big Data. “Just as businesses are beginning to see the power of Big Data, consumers are beginning to ask about their right to prevent the collection and use of every bit of data they leave behind,” Pentland writes. Sessions at the World Economic Forum on the topic have resulted in the FTC’s “U.S. Consumer Data Privacy Bill of Rights” and a declaration by the EU justice commissioner on data ownership as a basic human right. Pentland says this “New Deal on Data” puts the individual “much more in charge” and makes Big Data safer and more transparent.
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