In an exclusive for The Privacy Advisor, Mathew Schwartz discusses who is responsible for educating consumers about privacy in the U.S. Privacy education won’t be effective “unless consumers feel passionate about their privacy,” Schwartz writes, which is complicated by consumers’ differing definitions of privacy itself. Education efforts include recent guidelines and resources published by the FTC, Privacy Rights Clearinghouse and the Electronic Frontier Foundation. In addition to privacy education, the FTC has recently ramped up its role as privacy enforcer, evidenced by its $22.5 million fine against Google and $800,000 fine against Spokeo, a settlement with Facebook and a complaint against Wyndham Hotels. (IAPP member login required for access.)
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