Privacy experts are calling attention to analytics firms that track app activity on mobile devices, noting, “Absolutely everyone is interested in that information.” The Sydney Morning Herald reports that these firms offer companies the ability to target demographics based on the apps the devices are using. Aldo Cortesi of MobileScope, a new web-based product which, according to the report, is “designed to monitor everything that flows from mobile devices through apps,” says, the ''drip erosion'' of privacy is as dangerous as a data breach because “bits of information being aggregated and analysed” produce digital profiles that can be matched with online databases.
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