The New York Times reports on the potential effect do-not-track will have on online privacy. The option may help companies “gain traction with consumers who want to manage their Internet experience on their own devices” but could also have a negative effect on online marketing efforts, the report states. Mozilla introduced the feature last year and reports 11 percent of users have activated the feature. Microsoft announced earlier this year that do-not-track will be the default in its Internet Explorer 10. Recently, Google announced that its Chrome browser will offer do-not-track capabilities in versions available by year’s end. Websites’ compliance with do-not-track preferences is thus far voluntary. (Registration may be required to access this story.)
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