ANZ Dashboard Digest

Retailers Track Shopper Movements To Maximize Sales

PERSONAL PRIVACY—AUSTRALIA

September 13, 2012

The Sydney Morning Herald reports on an increasing trend among retailers to track their shoppers’ in-store movements. Using heat maps, retailers can increase sales by tracking the most popular areas of a store. The World Privacy Forum’s Pam Dixon says retailers can avoid privacy intrusions by allowing shoppers to opt out of such monitoring. “I think it’s incredibly important to offer consumers this choice about how the information they’re dropping like digital breadcrumbs gets picked up and used,” Dixon says.
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