Daily Dashboard

Privacy Concerns Cross Generations


September 11, 2012

It’s often assumed that young people don’t care about their privacy online, Forbes reports, but 28-year-old Robert Leshner is the CEO and cofounder of Safeshepherd.com, a company that helps individuals remove their personal details from the web. The service launched a year ago and searches data broker websites to delete individuals’ names, addresses and other personal information. It’s generally used by baby boomers, according to Leshner, which he says is “a little bit frustrating. I would like there to be more concern and awareness.” But he notes that awareness seems to be growing among younger generations as their peers and the media increasingly note the repercussions of over-sharing online.
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