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FTC Publishes Mobile App Tips, Survey Finds Users Want Privacy

MOBILE PRIVACY—U.S.

September 6, 2012

The Federal Trade Commission has published a guide to help mobile app developers “observe in-truth advertising and basic privacy principles when marketing new mobile apps.” Telling the truth about what your app can do, disclosing key information and offering easy-to-find-and-use choices are all tips within “Marketing Your Mobile App: Get It Right from the Start.” Meanwhile, a recent survey by the Pew Research Center’s Internet & American Life Project found that 54 percent of app users decided not to install an app when they realized the amount of personal information the app would collect, and 30 percent uninstalled an app when they realized the amount of personal information collected.
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