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Advocates Ask FTC To Investigate; FTC Extends COPPA Deadline

CHILDREN’S PRIVACY—U.S.

August 28, 2012

A group of advocacy organizations has asked the Federal Trade Commission (FTC) to investigate several viral campaigns aimed at children, ZDNet reports. The Center for Digital Democracy—along with 16 advocacy groups—has sent a letter to the FTC with five complaints about the campaigns alleging they violate COPPA. “Such tell-a-friend campaigns, a powerful form of word-of-mouth marketing traditionally directed at teens and adults, are inherently unfair and deceptive when aimed at children,” the complaint states, noting, “The practices also violate existing privacy laws for children.” Meanwhile, the FTC announced it is extending the deadline for public comment on proposed modifications to COPPA.
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