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Why the FTC May Investigate and What To Do If It Happens

DATA PROTECTION—U.S.

August 22, 2012

In light of Google’s recent $22.5 million settlement with the Federal Trade Commission (FTC) for privacy violations, Jay Cline, CIPP/US, looks at seven practices that would prompt the FTC to take up an investigation. The list includes secretly tracking people; failing to honor opt-outs; failing to provide complete and accurate privacy policies, and disclosing consumer data without consent, Computerworld reports. If your company is investigated, one expert recommends against taking a defensive stance. “Be cooperative and maintain a positive dialogue upon completion of the investigation,” she advises, adding it’s important to consult the commission prior to making material changes to privacy practices “that you think may spur scrutiny.”
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