The Ottawa Citizen reports on a U.S.-based company that is rolling out facial recognition services for businesses wanting to offer deals to customers. Facedeal users opt in to the service by uploading photos of their faces via Facebook, allowing the service to track users’ shopping habits at businesses using the technology. The creation of a database comprised of faces has raised red flags for Ontario Information and Privacy Commissioner Ann Cavoukian. In addition to data security concerns, she warned, “You don’t know where the information is going to end up, and I always say, beware of unintended consequences.”
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