ANZ Dashboard Digest

Study: Asian Consumers More Willing to Trade Data for Benefits

ONLINE PRIVACY

July 26, 2012

A study conducted by mobile ad company Amobee has shown Asian consumers are more willing to offer up their personal information for free services or better ads than those in Europe, reports ZDNet. The company polled more than 100 people, asking questions such as “would you share your data if we were to give you five free SMS messages a day?” says CEO Trevor Healy. Respondents in both Asia and Europe negatively reacted to “retargeting” marketing strategies, where ads are repeatedly offered to visitors of a site, prompting Healy to recommend advertisers use “pretargeting” methods focused on analysing user profiles.
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